1. Take your time moving up the corporate ladder. Be completely ready to advance. Never get in over your head.
   
   
2. Think outside of the box.
   
   
3. Develop strong relationships with the press, supervisors and peers.
   
   
4. Relationships are everything. Take your key contacts associates out for lunch - or a drink - at least once a year.
   
   
5. Don't burn bridges. The person getting your coffee today could be your boss tomorrow.
   
   
6. Read the trades and daily papers - every day. It's crucial to stay on top of what's happening in the industry.
   
   
7. Be aggressive, but not annoying when pitching the press. Reporters do not respond well to annoying behavior.
   
   
8. Be a team player.
   
   
9. Always look at the big picture and identify new trends.
   
   
10. Don't be afraid to ask for advice or help when dealing with a dicey situation.
    
    
11. Give 100% to every project but don't be afraid to fail. We are all human.
    
    
12. Know your competition well.
    
    
13. Exercise patience when dealing with difficult people. You will encounter plenty of difficult people.
    
    
14. Don't change jobs too often. Show supervisors or potential employer you are responsible and loyal.
    
    
15. If you are being treated poorly by your supervisor, a producer, anyone - GET OUT or GET HELP!

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